My Prescriptions
Giving Hy-Vee pharmacy customers a clear answer to one simple question: is my prescription ready yet?
↑ 103% Avg. daily fulfillments
Daily average increase, isolated from marketing
Senior UX & Product Designer
Innovation in design, backed by real data.
I'm Nick. I'm passionate about solving problems in design and talking to people to see if I actually fixed them.
7+
Years crafting with Figma
46
Mobile apps & responsive websites launched
80k+
Users impacted by my design
FEATURED WORK
A new Rx experience
Users had no idea when their prescriptions were ready and didn't trust the prepay process.
Kernels
Still a living document, Kernels was born out of a need for a unified UI made by experts.
100+
Component variants designed & shipped
How I Work
A data-driven process, end to end.
Evidence in, clarity out. Every decision is backed by research and measured after launch, never left to opinion.
01
Listen
Interviews, surveys, and usability studies to learn what people actually need.
02
Synthesize
Personas, journey maps, and data triangulation that turn signal into direction.
03
Design
High-craft systems and prototypes in Figma, built on Atomic Design principles.
04
Measure
Post-launch metrics that prove impact and feed the next iteration.
Kind Words
People I've built with.
“
I had the pleasure of working closely with Nick on Hy-Vee’s My Pharmacy product experience. He has a strong product mindset and an ability to quickly turn complex requirements into intuitive user experiences. I appreciated his collaborative approach, openness to feedback, and the trust we built while working through challenging projects and tight deadlines. Whether it was aligning on critical workflows or delivering urgent features like the HSA/FSA experience, Nick was always dependable and focused on doing what was best for the product. I’d gladly work with him again and highly recommend him to any team looking for a thoughtful and collaborative product designer.
Biswajeet Rout
Sr. UX Designer, Hy-Vee
“
Nick and I became acquainted while working together at Coviance. I was immediately impressed by Nick's ability to jump into the technology, understand the nuances and processes of home equity lending. He closely collaborates with engineers and quality assurance to deliver an experience aligned with business outcomes. Nick is an advocate and champion of user experience. He challenges the constraints in order to ensure the best possible outcome. Nick also has exceptional skills in user research and information architecture that equally contribute to the quality of his work. He's commitment from initiation to release and beyond is what makes him a stellar UX Designer.
Colleen Kinsey
UX Manager, AllState
“
I’ve had the privilege of working alongside Nick on Hy-Vee’s UX team for over a year, and he’s an incredible counterpart. Nick excels in research and strategy, consistently uncovering insights that shape our designs and drive results. His ability to align user needs with business goals is unmatched, and his collaborative, thoughtful approach makes him a key asset to any team. I’m constantly impressed by his dedication to creating meaningful user experiences, and I know he’ll continue to achieve great things in his career.
Mujo Music
UX Designer II
Contact
Let's build something people love.
Open to senior UX and product design roles. Have a project or just want to talk shop? I'd love to hear from you.