I'm Nick, a senior UX and product designer pairing research and usability data with high craft in Figma, across grocery, fintech, and beyond.
A few products where research and data shaped the outcome, not just the pixels.
My most intensive redesign at Hy-Vee. A ground-up rethink of how members manage and refill prescriptions, validated with Splunk before and after launch.
Evidence in, clarity out. Every decision is backed by research and measured after launch, never left to opinion.
Interviews, surveys, and usability studies to learn what people actually need.
Personas, journey maps, and data triangulation that turn signal into direction.
High-craft systems and prototypes in Figma, built on Atomic Design principles.
Post-launch metrics that prove impact and feed the next iteration.
Nick brings rigor and warmth in equal measure. He shows up with the research, then makes it beautiful. Our team trusted every decision because he could show the why.
He turned a tangle of requirements into a system our engineers could actually build. The design system he set up still holds up two years later.
A rare designer who is just as comfortable running a usability study as presenting to leadership. Calm, clear, and genuinely a joy to work with.
Open to senior UX and product design roles. Have a project or just want to talk shop? I'd love to hear from you.